January 29, 2012

Farhan Akhtar will come in ads on crime against women


After a newspaper campaign, actor-filmmaker Farhan Akhtar will be the likely face of Delhi Police for an audio-visual advertisement to educate people about crime against women.

Thirty-eight-year-old Akhtar, who directed the recently released Bollywood movie 'Don 2', has already appeared in a newspaper campaign in which he exhorted Delhiites to help end violence against women.

"Now we are planning an audio-visual campaign with the actor on the issue. Talks are on," Delhi Police spokesperson Rajan Bhagat said.

In the print campaign, Akthar made a compelling statement saying, "Make Delhi safer for Delhi. Are you man enough to join me? Don't sit back and allow violence against women. Fight it. Report it. Call Women's Helpline 1091."

Last December, Delhi Police had roped in cricketer Virender Sehwag, who appeared in advertisements urging people to follow traffic rules and to wear helmets.

"Celebrities are being roped in to popularise our initiatives. We are trying get more personalities to promote such causes and help curb crime," a senior police official said.

Former cricketers Mansoor Ali Khan Pataudi, Kapil Dev, Kirti Azad, Atul Wassan and Bishen Singh Bedi, among others, had figured in Traffic Police's programmes.

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